Bada : here comes a new challenger

Bada is the new OS developped by Samsung for mobile phones.
So why Bada ?

Samsung bada is a new open platform that enables a richer user experience in applications on Samsung mobile devices.
Samsung design principles aim to deliver simple, intuitive, and innovative user experiences
through innovative visual design. Samsung bada includes a next
generation UI framework with feature sets and design elements that
facilitate leading-edge user interfaces for every bada application.
bada includes integrated support for service-oriented features to enable the development of connected applications
Samsung is deeply committed to the developer community and the application store. With a series of developer days, the developer challenge, and the opening of the application store, Samsung is establishing an environment to encourage innovation and creativity among bada developers.
The bada-powered devices will become a significant force in the market in 2010.
Samsung Application Store starting in the first half of 2010